But pivoting to AI is not a business strategy. Telling journalists they must use AI is not a business strategy. Partnering with AI companies is a business move, but becoming reliant on revenue from tech giants who are creating a machine that duplicates the work you’ve already created is not a smart or sustainable business move, and therefore it is not a smart business strategy. It is true that AI is changing the internet and is threatening journalists and media outlets. But the only AI-related business strategy that makes any sense whatsoever is one where media companies and journalists go to great pains to show their audiences that they are human beings, and that the work they are doing is worth supporting because it is human work that is vital to their audiences